‘Mini-Billboards’ by Liquid Death. Coinbase wins the eBay auction.
Who said media buying is boring? A cool marketing stunt from Liquid Death where they offered ‘mini billboards’ to other brands to place their ads on Liquid Death’s 500k packages in stores.
Liquid Death recently concluded the eBay auction. Over 200-plus brands bid on it. Coinbase was the winner and paid $500,114 for this 500k unique media buy opportunity.
200 million people shop at retail outlets every week where Liquid Death is on the shelves. This 500k exposure will be enormous!
It is being called more valuable than a 30-second Big Game commercial, which sold for approx $7m and reached approx 123m viewers.
Sometimes trying something outside the comfort zone helps energise both the creative and media teams.
Nicely done Andy Pearson and congrats Kate Rouch!
Read the well written article in ADWEEK by Terry Stanley.
